ESPN Website, Use of Catchy titles and Pictures

ESPN utilizes catchy headlines and exciting pictures to bring in the audience. These interesting titles and action photos pull in the reader to articles i which there are advertisements. These vibrant advertisements draw the eye of the reader while they are reading the article. This use of advertising allows the owners of this website to operate without charging the users for their services. This leads me to believe that the owner are interested in using this website as a money making tool not simply just to inform their audience or provide a service.