The Diversity of Yahoo!

On Yahoo.com the reader is immediately pummeled with dozens of different stories. The titles and brief summaries of said articles make the reader want to discover more, even if you had no interest or thought on that topic prior to venturing to the Yahoo! homepage. By doing so, this makes the reader want to come back to Yahoo! the next time they're on the computer, which in turn keeps them coming back every time they log on to the computer.